Business Stationary
Business Cards
A business card is the most portable, versatile and cost-effective communication and marketing tool available to you. It acts as a preface to your individual identity and to your business. Thus, business card designs should be carefully thought through so that they reflect your brand image appropriately.
Business Card Designs: Basic Elements
The small size of the business card allows only limited information to be included. Some of the basic elements of a business card design are:
- Text: In business card designs, text appears in the form of name, designation, business or company’s name, address and contact details. Different textual information may have varying font sizes, depending on significance. However, font size lesser than 10 should be avoided. Information, such as personal details, products or services offered, business profile should be reserved for future communication.
- Graphics: Logo and background graphics add to the visual aesthetics of the business card design. The logo should be prominently displayed on the business card and should be aligned with important textual information, such as name or the cardholder. The logo acts as a lead-in to the textual information.
- Images: Many people like to have their photograph on the business card. A photo business card acts as a positive gesture and catalyzes business relationships. Send a photo business card in situations when most of the communication happens over phone or through the fax. This will help break the ice on the first meeting.
Designing is an art. Business card designs can actually make or break the deal. So choose the information you want on your business card. The most significant information should be placed at the optical center.
You can always hire professional designers to have a range of business card designs to choose from. Australia-based Argonyx Studios offers professional graphic design services. Our team of graphic experts excels in preparing custom-made business card designs to suit clients’ individual needs.
Business Letterheads
A business letterhead is an important element of your business identity system. Letterheads are used to send business letters, estimates and invoices. Thus, a good business letterhead design can create a positive impression of your business on the outside world.
Is a Nice-Looking Business Letterhead Important for You?
Well, many people ignore the importance of business designs. They are of the view that if an organization provides quality output, business will surely flourish. However, this is only half true. Quality output can surely bring in business but to have a prosperous organization you need brand identity. And this happens over time, through direct and indirect marketing tools.
Experts favour attractive graphic designs and believe that these are an asset to your business since a business letterhead is used for official communication at both the internal and the external levels. Business letterheads are a reflection of your business identity and professionalism. Also, they are used to send quotations to prospective clients. A nicely designed business letterhead conveys the quality of output and services that clients can expect from you. A business letterhead also has brand recall value. An attractive business letterhead will remain in the mind of the reader for a longer period and this way you can score over your competitor. Hence, a nice-looking business letterhead is like an ambassador of your organisation and should reflect what your business is all about.
How to Design a Business Letterhead
A letterhead design includes the letterhead as well as its envelope. The letterhead should contain essential information such as name of the company, contact details, name and designation of the signing authority and the logo. A watermark impression of the organisation’s logo always adds to the beauty of the letterhead. The envelop should have the name and contact details of the organization, as well as its logo. Certain essential considerations in terms of business letterhead design are:
- Use the same font for the entire information. It gives a professional look. Be prudent while selecting the font and the typeface.
- The logo should appear at the top-left or top-centre of the letterhead.
- Contact details can appear at the bottom in readable font size.
- A constant colour theme should be applied, which matches with your business logo.
The printing quality for the business letterhead should be superior. Often, etched ink printing is used to make the business letterhead look attractive.
Argonyx Studios, located at Brisbane, the capital city of Queensland, Australia, offers professional business letterhead design services. With vast experience and expertise in the field, our team at Argonyx Studios is well equipped to help you build the right brand image for your business.
To get started please Contact Us or continue to Print Specials.