Copywriting

There's nothing to writing. All you do is sit down at a typewriter and open a vein.

~Walter Wellesley "Red" Smith

Copywriting is the process of writing the words that promote a person, business, opinion, or idea. On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on web pages. As search-engine algorithms get smarter every day, this search engine optimization (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in an SEO-wise manner.

Argonyx Studios writes content that showcases your products and services to ensure the best possible presentation of your profile. Good copy will reinforce the professional approach to your business and support your endeavours to differentiate from your competitors. The timeframe for capturing your audience’s attention is short and your content needs to draw them closer to your business with the clear intention of converting them to being a new client or customer.

Good copy needs to be an important of your overall website strategy including quality design and layout, user functionality and professional customer service. It is your core means of providing the information which will be used by the visitor to make their purchasing decisions.   

Copywriting will also provide a means of implementing your search optimisation strategy allowing individual pages to be optimised using keywords and keyword phrases. This will allow the search engines to clearly define your website and its content. By improving the efficiency of how search engines assess and define who you are and what you do, you improve your search engine results for your keywords.

A great artist can survive without a great frame but a great frame isn’t worth much without a great artist.

Call us today and find out how we can write your success story.

What I like in a good author is not what he says, but what he whispers.

~Logan Pearsall Smith, "All Trivia," Afterthoughts, 1931